From Passion to Purpose

In 2022, an idea was born from the heart of a mother Watiri Awuah, who wanted her young sons, Kofi and Nana, then just 4 and 3, to grow up proud of their African heritage. Instead of relying on textbooks, she turned learning into joyful, hands-on play that celebrated Africa’s beauty and diversity.

Around the family table, Watiri created AfroBingo: African Countries & Flags Edition, a fun board game that helped her boys master the flags and countries of all 55 African nations. Within months, they could identify nearly every one; proof that learning through play truly worked.

That realization sparked a bigger question in Watiri’s mind:
“How many more kids, families, and schools could benefit from this?”

Woman holding a book titled 'Bun' with a colorful cover, wearing a patterned headscarf and bracelets.

Growing Beyond the Game

From that question, We Cheza meaning “We Play” evolved into a mission-driven brand launched in 2025 dedicated to creating African-inspired educational games, books, and activities that make learning about Africa both fun and empowering.

Today, We Cheza continues to bridge generations and continents, helping children, families and institutions everywhere connect with their roots, strengthen memory and creativity, and most importantly play their way into pride and knowledge of Africa.

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Inspiring the Next Generation

We Cheza aims to become a global leader in children’s education and cultural learning, trusted by families, schools, and institutions worldwide. Building on its African-inspired roots, We Cheza will expand its offerings to include STEM toys, interactive learning games, and eco-friendly puzzles that make education both fun and sustainable.

We Cheza will continue to grow as a brand that inspires curiosity, creativity, and confidence in every child. Our mission remains the same: to empower the next generation to connect with Africa’s heritage through joyful, meaningful, and innovative learning experiences that celebrate the beauty and brilliance of the continent.

200+

happy customers

Today...

  • Over

    200

    products sold

  • With

    100%

    positive reviews

  • Shipping to

    1+

    countries

Meet our team

  • Woman wearing a black dress and colorful headscarf on a textured white background

    Watiri Awuah

    Founder

  • Kofi Awuah

    Chief Executive Officer

  • Child wearing red and black checkered pajamas sitting on a colorful checkered rug.

    Nana Awuah

    Chief Financial Officer

  • Child sitting in a chair with a plant and wooden cabinet in the background

    Mensa Awuah

    Chief Operational Officer

Our core values

We believe play is powerful. Through fun, interactive experiences, children, families and institutions explore Africa’s heritage with joy and curiosity turning every moment into an opportunity to grow and imagine.

Learning should feel exciting and meaningful. Our games and activities spark creativity, sharpen focus, and build knowledge of Africa’s countries, cultures, and history in ways that last a lifetime.

We Cheza connects children, families, and institutions across the world through a shared love of Africa. We celebrate unity in diversity creating bonds that strengthen pride, identity, and cultural understanding.

Don't take our word for it...

  • A Brilliant Way to Learn Through Play!

    “My students can’t get enough of AfroBingo! It’s fun, fast, and full of learning moments. They’ve memorized countries and flags effortlessly — and they don’t even realize they’re studying!”

    Ms. Lydia Mensah
    Worcester, Massachusetts

  • Family Game Nights Just Got Better!

    “We’ve made AfroBingo part of our weekly routine. The kids laugh, compete, and learn so much about Africa’s flags and countries. It’s fun for all ages — even the grandparents join in!”

    Angela Thompson
    Toronto, Canada

  • Learning Africa Has Never Been This Fun!

    “As a teacher, I love how AfroBingo combines memory, focus, and culture. It’s educational, interactive, and deeply connects kids with Africa’s heritage.”

    Daniel Okello
    Addis Ababa, Ethiopia

  • Our Kids Are Obsessed!

    “My two children play AfroBingo almost every day — and now they can point out every African flag! It’s such a creative way to make learning stick.”

    Marcia Brown
    Kingston, Jamaica

  • A Must-Have for Schools and Families!

    “AfroBingo is more than a game — it’s a cultural experience. Our after-school program uses it to teach geography, teamwork, and pride in African identity. The kids absolutely love it!”

    Sarah Johnson
    Manchester, United Kingdom